Moving forward with fundraising or communications initiatives without understanding how they fit into the grand scheme of things is borderline irresponsible. It’s like showing up at the airport without knowing where you are going, without packing any luggage or a passport, and simply saying that you want to travel.
A surprising number of nonprofit organizations who turn to us for fundraising support and help with donor outreach have been operating either without a written strategic plan in place or with a strategic plan that is defunct.
