Sherry
I agree that the means of communicating with the younger generation is very different. I expect that will continue. For peer based fundraising, it will likely continue to work well as it applies to average gifts.
I think, though, that for strategic major gifts, there will always need to be a more "traditional" approach in terms of communications, grammar, spelling and so on. However, this is just my view. I would welcome others.
Joan
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