KEY TAKEAWAYS:
• Understand Legacy Giving Theory: Understand the foundations of legacy giving. Draw insights from the
work of Dr. Russell James and Dr. Jen Shang. Explore the psychological drivers behind donors' decisions to
include charitable gifts in their Wills.
• Differentiate Legacy Messaging from Traditional Fundraising Communications: Discover key nuances for
crafting legacy giving messages and how they’re different from general organizational communications or
immediate fundraising messages.
• Practical Tips and Techniques: Receive actionable tips and techniques for crafting your own compelling
legacy messages. Learn how to tailor your messaging to evoke emotion, align with donors' values, and
inspire lasting impact.
• Q&A and Discussion: Engage in a live Q&A session with legacy giving expert, Aimée Lindenberger. Get
answers to your burning questions about legacy giving messaging.
Registration is now closed. Please email albertanorthcagp@gmail.com for late registration to gain access to the webinar.
