Crafting Compelling Legacy Messages

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Event Info
Summary:

In this dynamic 11⁄2-hour webinar, participants will delve into the art of crafting compelling legacy messages with presenter and author Aimee Lindenberger that resonate with donors and will leave with actionable insights to apply to their organization. Inspired by the acclaimed book How to Talk About Legacy Giving this webinar provides a concise yet comprehensive exploration of legacy giving messaging.

KEY TAKEAWAYS:

• Understand Legacy Giving Theory: Understand the foundations of legacy giving. Draw insights from the
work of Dr. Russell James and Dr. Jen Shang. Explore the psychological drivers behind donors' decisions to
include charitable gifts in their Wills.
• Differentiate Legacy Messaging from Traditional Fundraising Communications: Discover key nuances for
crafting legacy giving messages and how they’re different from general organizational communications or
immediate fundraising messages.
• Practical Tips and Techniques: Receive actionable tips and techniques for crafting your own compelling
legacy messages. Learn how to tailor your messaging to evoke emotion, align with donors' values, and
inspire lasting impact.
• Q&A and Discussion: Engage in a live Q&A session with legacy giving expert, Aimée Lindenberger. Get
answers to your burning questions about legacy giving messaging.

 

When

5 December, 12:00pm to 5 December, 1:30pm

Where

Online - Alberta North

Alberta  Canada

Contact

albertanorthcagp@gmail.com
Phone: 780-991-1088
Register
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