Strategic Charitable Gift Planning

True collaboration and cooperation is required to achieve success in a comprehensive campaign.  No fundraising units of a charity should be perceived as being in competition with any other unit. In my opinion, this requires strong leadership and creative goal setting.  Why are so many planned giving shops measured with metrics designed for major gift fund raisers?  I have heard a broad range of answers to this question, none of which was particularly satisfactory and a few reasons made no sense at all.