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Here for Good: A Proactive and Brand-Oriented Marketing Approach to Legacy Giving
Presented by: Holly Greatrex and Ryan Davies, Carleton University
As modern donors and charities move their relationships online, new opportunities emerge for gift planners. Savvy philanthropists look to the web to choose their cause and plan their giving options. Smart charities, it follows, should develop a proactive and competitive digital marketing strategy both to attract donors and meet their information needs. This webinar looks at how Carleton University’s “Here for Good” brand and its new planned giving marketing approach capture the attention of the digital donor.
