Live Watch Party & Social at Johnny Rocco's, St. Catharines - Tuesday May 16th 2023 4pm - 7pm

Address: Johnny Rocco's Italian Grill, 271 Merritt St, St Catharines ON L2T 1K1

Watch Party  starts at 4pm (Webinar will begin promptly at 4:30pm)

Social to Follow! 

***Limited Seating Available***

Price per ticket $30 (This includes meal)

Words that work in major and planned gifts fundraising: Statistical analysis of the words and phrases that encourage planned giving
Presenter: Russell N. James III, J.D., Ph.D., CFP®, Texas Tech University

What words increase interest in making a bequest gift? What job titles work best for donors? How should you describe a complex gift to generate the most interest? This presentation shares results from a series of surveys uncovering the words and phrases that work best to encourage interest in planned giving - and how those might differ for different groups. Dr. James begins with an overview of the neurological processes that drive charitable decision-making and explains how these processes link to the survey results on optimum word choice. Learn practical, scientifically-based approaches that will increase your effectiveness in communicating about planned giving.